16-09-2011

10-06-2011

The Van Gogh Museum, the most visited museum in the Netherlands and one of the top museums internationally, has been given a new face (see work >> portfolio)

26-05-2011

24-02-2011

05-10-2010

14-06-2010

31-05-2010

05-03-2010

One of the largest colleges in the North of the Netherlands has a new building, a new visual identity and a new name: NHL University of Applied Sciences. The new campaign style for In-house-days focuses on the personal approach of the university and on the students.

In the campaign, students 'wear' their new university. The photoseries shows students, simply taken from the campus, wearing shirts with messages in the colors that differ per study. This first In-house-day in the new style drew 48% more visitors than in March last year.

12-10-2009

Both Achmea and Getronics have been nominated for a prestigious Design Management Europe (DME) Award. Both businesses have been selected for the ‘large companies’ category. It is rare for two clients of the same design agency to be nominated in the same category at the same time.

The DME Awards are an EC initiative. The objective of the DME Awards is to promote innovation by means of good design management and in turn, to promote the competitiveness of European businesses. The DME Awards were set up three years ago. The previous awards in the ‘large companies’ category went to Virgin Atlantic, Kärcher and Roca in 2007, and Loewe in 2008.

01-09-2009

About 200 creative friends of WONDERWOOD – architects, designers, artists, photographers, writers – were given 2 small wooden panels (of 15 X 20 cm) to create their own celebration present of 10 Years WONDERWOOD. The friendly priced wooden pieces will benefit the Aid-foundation 'Artsen zonder Grenzen'. 

20-05-2009

Amsterdam, 20 mei 2009 - Koeweiden Postma has won two prizes at the European Design Awards in Zürich. In the category visual identitity, Koeweiden Postma won a Silver Award for Getronics. In the same category they won a Bronze Award for ASVZ. Getronics is the largest ICT service-provider 

in the Benelux and a leading provider in the world. ASVZ is an organization for care and service for people with mental restrictions.

During the 3 day conference, which preceded the ceremony, Koeweiden Postma spoke on behalf of the Netherlands. 

Yvo de Ruiter and Alef de Jong talked about the differences between Swiss and Dutch design and about the roll intuition has in design and communication.

You can find the complete press release and the high resolution images under 'downloads'.

11-12-2008

After an extensive agency oriënation the Amsterdam operahouse Het Muziektheater Amsterdam has chosen Koeweiden Postma to develop a new visual identity. With the new identity Het Muziekthater Amsterdam wants to strengthen both nationally and internationally its profile as a stage for art of the highest level.

Since the opening in 1986, Het Muziektheater is the theatre of residence for De Nederlandse Opera (The Netherlands Opera) and Het Nationale Ballet (the Dutch National Ballet). Besides performances of these companies, Het Muziektheater programmes guest performances by leading companies and productions from around the world as well. The theatre receives 266.000 visitors a year.

29-10-2008

Amsterdam, 28 October 2008 - The Indian designer Rajesh Dahiya, founder of CoDesign in New Delhi, will be in the Netherlands next week on invitation of Because of Koeweiden Postma. The invitation originates from the exchange programm Welcom to my Studio of the Graphich Design Museum, Breda and the Dutch Association of Designers BNO. The programm will close on November 7th with a seminar in Breda.
Welcome to my Studio, that from now on will be held every three months, each time gives a Dutch designer or studio the chance to invite a foreign colleague. During three days different (public) activities are organized.
Rajesh Dahiya will be our guest at the studio on November 5th. On Thursday November 6th he will take part in a forum of the department Modern Typography and Graphic Design of the University of Amsterdam and GRADE, a network of design historians. During this forum the relation between European and Asian culture and identities will be discussed.
On Friday 7th a masterclass for students will be held in Breda with Dihaya, Jacques Koeweiden and Iranian designer Reza Abedini (Lava). In the afternoon a public seminar moderated by journalist Tarik Yousif will close off the event.
For more information:

www.grahicdesignmuseum.com.       
 

16-10-2008

Yesterday the new logo of Getronics was launched in Utrecht. The new visual identity has been developed by Koeweiden Postma.

Getronics is the largest ICT service-provider in the Benelux and a leading provider in the world. With the combination of ICT and telecommunications following the takeover by KPN the company has taken a step into the future.

This lead is expressed in the new identy. Back and forth flashing information streams in different colours represent the possibilities of the digital world: flexibility and a constant exchange of information. Where possible, the new logo will be used as a moving animation.

The coloured data streams from the logo play an important role in the overall identity as well and add to the recognizability of Getronics.

For more see under portfolio

15-09-2008

After the Silver Lamp from the ADCN, the new HEMA identity now has the chance to be awarded a Dutch Design Award too. Koeweiden Postma and HEMA are nominated in the Brand & Strategy category and strive together with the campaign for Electric Tiger Land by Amsterdam Worldwide for the prize in the category. The DDA ceremony will be held on October 18th.

Last year the Dutch Design Awards still were called the Nederlandse Designprijzen in Dutch. Because of the growing popularity and export value of Dutch Design, the organisatien has choosen for a more international positioning. This is reflected in this years jury system, in which an international jury determines the winners. In other words: Dutch Design through foreign eyes. 

15-08-2008

Koeweiden Postma developed a new visual identity for ASVZ, an organization for care and service for people with mental restrictions. The new style is colourful, simple and above all personal. The identity thus reflects the objective of ASVZ to support her clients as much as possible in their personal development.

Special feature in this style is the way in which clients of ASVZ are shown, something that is very exceptional in the world of care. They are presented with pride in a colourful style that is selfconscious and modern. Furthermore this style is very simple and both in imagery and words easy to understand for people of every intellectual level.

Also see 'downloads' for the complete press release.

23-05-2008

For Dutch postal service TNT Post Koeweiden Postma designed a sheet with five dfferent anniversary stamps. The stamps mark the anniversaries of the Royal Netherlands Academy of Arts and Sciences (200 years), book chain Bruna (140 years), Royal Dutch Touring Club (ANWB, 125 years), the NYSE AEX stock exchange index (25 years) and the European Central Bank and the Euro-system (10 years).

In one comprehensive illustration the different stamps reflect the key values of the five organizations. The entire sheet presents the five organizations within the context of society, in which each plays it's own social role.

Designer Yvo de Ruiter: 'The sheet symbolizes a city full of life, were everything happens, were celebrations are held and were each time new stories can be found: little jokes, gestures, poetry. It is one colourful, exiting society. Within, the five organizations have their own place, but they have things in common as well. All these organizations have a social relevance.'

Also see: www.tntpost.nl

15-05-2008

25-04-2008

15-03-2008

For the development of two new brands the divisions NetManagement and Infra of enegry company ENECO chose after a short oriëntation for the combination of Globrands and Koeweiden Posma.

The energy market is in motion following several structural developments, like lberalization and the transition towards renewable energy sources. With two new brands that will replace ENECO NetManagement and ENECO Infra, ENECO wants to profit as much as possible from the possibilities on the energy market. The new brands will be introduced in the course of 2008/2009.

28-02-2008

Because, Koeweiden Postma's label for social design, was assigned to develop a new identity for Stichting Pal West. This foundation offers youngsters the opportunity to prepare themselves through pratical experience on a career in  the fashion industry. Next to a new fashion atelier for young people between 14 and 17 years, Pal West will start a Pal West Fashion Academy in 2008 together with ROC of Amsterdam.

Pal West Fashion Atelier is an initiative of Young Designers + Industry and housing corportion Ymere and is supported by Stchting Doen, ROC of Amsterdam, Koers Nieuw West, Chameber of Commerce Amsterdam and the Amsterdam Fund for the Arts. The foundation want to simulate the development and chances of young people, both on a cultural nd an economic level and add to a positve image of Amsterdam New West.

www.palwestmode.nl

05-12-2007

The poster campaign for the Hortus Botanicus Amsterdam was awarded the second prize in the category Arts at the cause/affect awards in San Fransisco. Cause/affect is a biennial graphic design competition which celebrates the work of designers and organizations who set out to positively impact our society. The award scheme has been initiated by the American professional organisation for design AIGA in San Fransisco. For the first edition work could be entered from the period 2000-2007.

18-11-2007

01-10-2007

20-09-2007

Koeweiden Postma is one of five design agencies reached the second phase in the tender for one logo for all national gouvernment bodies. The other four agencies are Thonik, Eden Design, Studio Dumbar and Total Identity.

Apart from Koeweiden Postma these are all the same agencies that last year were selected for the same assignment. That previous tender was hampered by the early fall of the third Balkenende gouvernment. Koeweiden Postma at the time didn't contest.

The assignment concerns the design of one logo and housestyle for the entire national gouvernment. By the end of November it will be known which agency seizes the assignment.  

14-09-2007

11-09-2007

24-08-2007

14-05-2007

01-03-2007

08-11-2006

26-07-2011

01-06-2011

19-05-2011

07-10-2010

Koeweiden Postma will develop a new logo and visual identity for the municipality of Velsen. De municipality consists out of seven cores, among others Ijmuiden, Santpoort and Driehuis. Also part of Velsen's territory is Corus (Tata steel), recreational area Spaarnwoude and famous dance festival Dance Valley.

Leonie van der linderen, project manager of the municipality of Velsen: "Our shared ambitions became desicive in our choice for Koeweiden Postma. Ambition, enthusiasm and involvement were convincingly conveyed, for example during an illustration of their pitch proposal for the Dutch Government."

30-09-2010

Koeweiden Postma will design the new brand strategy for one of the worlds leading modern dance companies. The commission involves the development of a new corporate identity and various brand identities.

An agency pitch was held prior to choosing Koeweiden Postma. Marketing and Communication Manager Margaret Bark clarifies: “This agency does not only work for leading cultural clients such as the Amsterdam Music Theatre, De Doelen and the Van Gogh museum, but also for large corporate clients like HEMA, Nationale Nederlanden and KPN. That specific mix is exceptional and very important to us.”

Photo:Sehnsucht by Paul Lightfoot and Sol León, Nederlands Dans Theater I. Dancers: Aurélie Cayla en Medhi Walerski. Photographer: Rahi Rezvani.

31-05-2010

Last night the new visual identity of NHL University of Applied Sciences received a bronze European Design Award in the category Company Implementation. The European Design Festival took place in Rotterdam.

For NHL University of Applied Sciences, the award comes at a nice point in time. Last week, they celebrated the opening of their new building.  

09-04-2010

18-11-2009

Following a meticulous selection procedure, the Van Gogh Museum has chosen to award a two-year collaboration agreement to Koeweiden Postma.
We are asked to develop a recognisable visual style for the museum, to be used for everything from the museum’s printed and digital publications to the design of exhibitions, promotional items and employee uniforms.

The selection procedure lasted for three months. In the final selection round, four agencies were still in the running. Koeweiden Postma was then unanimously chosen by the Van Gogh Museum as the right candidate for the job.

The Van Gogh Museum Amsterdam is one top attractions of Amsterdam and welcomes 1.3 million visitors every year.

11-09-2009

On the 5th of September Koeweiden Postma gave a lecture and several workshops during the Designyartra in Mumbay. Among other speakers were Ross Lovegroove, MDRDV, Designpolitie, Wally Ollins and Rodney Fitch. The four-day congress has been visited by 1.500 designers, advertising agencies and potential clients. The theme of Koeweiden Postma's lecture was 'challenging expectations'. Hugo van den Bos: ''What we expect is what we already know. Therefore, to make outstanding work, it's inevitable to step into the 'unknown'. The presentation and cases show how Koeweiden Postma takes their clients by the hand through the designprocess and where design can lead to (successes and failures). The presentation can be viewed and downloaded at www.slideshare.net/koeweidenpostma

09-07-2009

NykampNyboer is the market leader in the Netherlands in house style management. During the past eighteen years, about 700 house styles have been implemented thereby creating a completely new category in the field. The ambition is in fact to achieve this internationally and become a global market leader in the field of Brand Implementation. It is for this reason that the VIM Group was established. The network already includes partners in London, Amsterdam, Toronto, Los Angeles, Dubai, Sydney and Melbourne. The entire VIM Group employs 160 people in total.

Koeweiden Postma was contracted for the development of the new house style and communication style for both NykampNyboer and the VIM Group. For NykampNyboer, the agency took its inspiration from the straightforwardness and confidence which are embedded in the genes and culture of the organisation. The choice was made for a functional grid on a photographic background of elemental materials such as concrete, stone, sand and steel. These backgrounds provide maximum space for presenting the work produced for customers. CEO Marc Cloosterman: “We let our customers take centre stage; we are the unseen force behind their visual appeal’

For more see under portfolio.

29-01-2009

17-11-2008

27-10-2008

25-09-2008

Koeweiden Postma is reinforced with brand strategist Alef de Jong. Before De Jong worked for brand consultancy Brand Capital were he was responisble for strategic brand consultancy and the development of brand names.

De Jong studied Communications management at the NHL University of Applied Sciences in Leeuwarden and Communication Sciences at the University of Twente. He teaches Brand Management at EURIB / European Institute for Brand Management and writes columns for several media. At Koeweiden Postma De Jong will share responsability for strategy and business development.

21-08-2008

Four graphic posters in distinct colours from this week on draw the attention towards the newest edition of the Ramadan Festival in several cities in the Netherlands. Based on the Ramadan Festival icon of a Muslim family, the posters show four families of different cultural backgrounds. The series thus underlines this year’s festival theme: ‘The Ramadan Festival is for everyone’.

The visual identity and the posters for the Ramadan Festival are designed by Because, Koeweiden Postma’s separate label for social design.

For more infornation, see: portfolio > posters

29-05-2008

Following a creative competition EuroCross International chose Koeweiden Postma for the development of a new logo and a new style of communication. With a network of 50.000 partners, EuroCross is one of the large international alarm help centers of Europe. In the Netherlands more than 8 million insured can rely on the services of EuroCross. The introduction of the new logo and new style is planned for september 2008. EuroCross is part of Achmea/Eureko.

19-05-2008

05-05-2008

17-04-2008

Because has been selected after a pitch to develop the new Study in Holland campaign for the Netherlands organization for international cooperation in higher education, Nuffic. The worldwide campaign promotes higher education in the Netherlands.

Research shows that foreign students first select a country of destination and secondly choose a specific instuitution or course. Therefore the annual Nuffic campaign 'Study in Holland' is focussed on promotion of the Netherlands as a country for studying with an extensive and high quality offer of courses given in English.

The four participating agencies in the pitch were asked to come up with a new, refreshing concept for the campaign that has to incite students to visit the website www.studyin.nl. The campaign will be launched in august.

14-03-2008

03-01-2008

29-11-2007

22-10-2007

26-09-2007

16-09-2007

13-09-2007

28-08-2007

HEMA started the introduction of its new visual identity.The first carriers in the new style are the website (www.hema.nl), brochures and instore communication. The new HEMA identity has been developped by Koeweiden Postma in close cooperation with advertising agency Doom & Dickson

05-06-2007

19-03-2007

05-02-2007

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